On April 1st, online shoppers awoke to a price jump on high-end TVs. The increase came as Internet retailers began complying with new unilateral pricing policies set by Sony and Samsung. Such policies establish minimum prices on products and cut off supplies to retailers who sell below that minimum price. Similar policies are enforced by Apple, Bose, Coach and other high-quality brands. Enforced minimum pricing should help manufacturers wrestle control of their brands back from deep discounters, whose hyper-competitive pricing has created a downward spiral that threatens product quality and customer satisfaction. This trend brings a renewed focus on the Read More >
