“Five bucks plus free shipping? I’m sold,” I said to nobody in particular as I finished scrolling through a digital waterfall of product thumbnails. The item itself, a cable splitter to route a TV signal into two separate rooms, was a fairly mundane piece of technological bric-a-brac that seemed easy enough to install. And — best of all — I didn’t have to wait for the cable company to come to my house, an activity that ranks up there with invasive surgery, listening to a friend recount a dream, and/or passing kidney stones. So off my mouse raced to the Read More >
At this year’s Outdoor Retailer Winter Market (Jan. 23-26, Salt Lake City) our video crew will be hitting the expo floor looking for your insights about the value of a helpful sales expert. Stop by our booth (#34035) or watch for us as we roam the show floor to share your thoughts on how product knowledge helps create satisfied, loyal-for-life customers. We’ll be posting your videos to our Facebook page, and if you help us spread the word via Facebook or Twitter you’ll be entered to win daily cash prizes. See you at the show!
‘Tis the season for Year in Review summaries, and the editorial team here at eXperticity couldn’t resist the opportunity to join in the fun. So here they are, the top eXpert Sauce blog posts from 2012 chosen by you, our readers (based on the number of times each post was viewed). Drumroll please. eXperticity Celebrates One Million Orders One million. Viral videos notch that many views. Prominent brands celebrate that many Facebook fans. That many spectators braved bad weather during the Queen’s Diamond Jubilee. This week eXperticity celebrated its one millionth order – a monumental milestone. With an average Read More >
Quality coaching and education for retail sales associates is essential to increase product sales. Here is a recent training video for a home furnishing and decor retailer that has the right intention, but could probably be improved. Outside of pure entertainment value, this video does drill home an important point — the power of connecting with the customer. Through appropriate (and higher quality) education, retail associates become equipped with influential knowledge and corresponding confidence to help consumers understand their purchasing options. Through eXperticity’s 3point5.com platform, product companies connect directly with sales associates from thousands of retailers to instill product expertise Read More >
December 6, 2012 – 8:00 am | Best Practices, Product Knowledge, Retail Insights, Team/Member Engagement 0 Comments
Consumer research shows that for most products, there are a few influential product experts who drive the purchase behavior of almost everyone else. The challenge is learning who these experts are for your brand. Here’s a list of top six characteristics of influential product experts to help identify yours. 1. Credible The word-of mouth receiver must trust the expert and believe that he or she really knows the product or service in question. 2. Use products on a daily basis They have a strong familiarity with your brand and know the nuances of each product because they use them in Read More >
Don’t you wish you could find more retail product experts — knowledgeable, authentic, helpful experts? When you’re thinking about buying something they know a lot about the latest products in a category, help you think about the right ones for your needs, push you to think more broadly about your alternatives, and know how to frame a great value proposition. Stores that employ experts are the places you want to shop. When you buy something because of what an expert said you’re happier; more confident. And because experts know a lot about what you’re going to do with what you’re Read More >
Edtior’s Note: Thanks to Travis Clemens, Campaign Marketing Manager at eXperticity, for this guest post. Sad news broke this morning for lovers of Twinkies, Ding Dongs and Ho Hos everywhere. After Chapter 11 Bankruptcy and a work stoppage due to striking employees, Hostess is closing its doors and selling off the company’s remaining assets. The news, although not unexpected, was shocking to many Americans who grew up eating Hostess snacks. Personally, I fondly remember my mother bribing me with the promise of a package of Twinkies if I would just behave while she tried to finish her trip to the Read More >
As you may know, eXpertScore objectively measures and ranks each product expert’s knowledge and influence — allowing experts to share their scores with consumers, brands, and retailers — to be recognized and rewarded for their expertise. We’ve gotten some great feedback about eXpertScore from our experts that provides some ideas for leveraging it: We have contests with employees to see who has highest scores. It is a very efficient way to track pro staff members. It provides a quick and easy way to observe your progress as you take training. I can compare myself against my co-workers. Like a friendly Read More >
When most consumers go shopping, they have an idea of what they want, but their focus is more on cost than buying the right product. That’s where eXperticity comes in. The company helps build product expertise to help to shift the conversation around what the consumer really needs. This way, when a sales associate says, “may I help you?” they can really help the consumer. Learn more about what eXperticity does and how our solutions help power experts from our CEO, Tom Stockham.
This past month, Joshua Cox from the Rockford Footwear Depot walked home with a brand new Apple iPad courtesy of Wolverine Brand! Over the past month, Wolverine has been running a contest encouraging participation in their 3point5.com training program. The contest awarded the top performer based on training-completion time. Joshua had the highest score and beat all of his expert peers! Obviously this is great for Joshua, right? But what did Wolverine get out of running this contest? The added incentive of winning an iPad has a huge effect on participation. The contest was responsible for driving more than 2,300 Read More >