Now that the 2012 Outdoor Retailer Show is fading into a hazy memory of kayak bartering, goat-headed Icebreaker men, and overindulgence on free Clif-Blox energy cubes, it would seem prudent to explore the true value of this unique, bi-annual event. Although the convention itself grows (some would say out-grows) every year, the core of what makes it one of the industry’s more valuable experiences for new and established brands alike stays the same. These basic core components include: Demonstration, Introduction, Explanation & Evaluation. Since OR is over, you might be asking “What now?” Ah, well, glad you asked, because I Read More >
Tags: Content
Packing Outdoor Retailer Show’s Principles in Your Back Pocket
August 8, 2012 – 6:18 am | Customer Experiences, Engagement, Product Knowledge, Retail Insights 
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Four Tips For More Effective Retail Sales Training
July 2, 2012 – 9:10 am | Best Practices, Product Knowledge 0 Comments
One of the most fulfilling parts of my job requires total immersion in a brand, a key task that takes place in the early stages of creating a 3point5.com retail training site. It involves studying catalogs, websites, tech sheets, FAQs, images, animations, marketing materials, YouTube videos and whatever else I can find to help me help retail salespeople to differentiate the brand from the competition, communicate customer benefits, and clearly segment product lines. This is followed up with a conference call with key marketing, sales and/or brand education players, where the training is outlined in detail in preparation for writing Read More >
Your Content, The Right Audience
May 24, 2012 – 6:35 am | Best Practices, Engagement, Member Experiences, Product Knowledge 0 Comments
My role at eXperticity puts me squarely in the role of ‘making it work.’ This means building the platform and services that allow our 400-plus clients to meet their goals and deliver a member experience that is world class. Yet, there is a commonly under-realized portion of our product offering that allows our clients to reach the right expert audience. The eXperticity platform permits our clients to segment the expert audience according to their unique needs. This targeting allows each expert segment to receive relevant and appropriate content, which increases their interaction with your brand. Want to focus on your Read More >
Viva La Video
April 3, 2012 – 7:00 am | Best Practices, Engagement, Product Knowledge 0 Comments
If a picture is worth a thousand words – then what’s the value of a video? Clearly – that depends on the video itself. The kid who reviews individual flavors of Hot Pockets…not worth very much (remixes notwithstanding). On the other hand – Grape Stomping Lady? Priceless. Video, if done right, can be fun, engaging, and – yes – even educational. eXperticity strives to make each product training a unique experience that leverages a brand’s assets and strengths – creating something that not only captivates experts in a particular field, but also gives them the knowledge and motivation to be Read More >
Customize Your Content for Any Audience with TAGs
March 14, 2012 – 6:00 am | Best Practices 1 Comment
Did you know you have the ability to target key audiences or industry verticals on 3point5.com and ProMotive.com with unique content separate from everyone else’s? We refer to this content as “TAG” or Target Audience Generated. TAGs give you the ability to provide a truly tailored experience for key audiences, increase expert engagement, improve results and strengthen key relationships. You can use TAGs to add, remove or change training modules, create targeted contests and polls, announce news, offer different store products and discounts and much more. For example on 3point5.com, if you have a key retailer who does not offer Read More >
