Both manufacturers and retailers benefit from a well-trained retail staff. A thoughtful conversation between a customer and a retail sales professional improves client satisfaction, increases sales and creates both brand and retail loyalty. So how do manufacturers help ensure that in-store conversations effectively position the strengths of their product line? Most brands invest in training programs to provide retail sales teams with specific product knowledge. Of course, there are many decisions to make as you implement training. Should you add more brand reps? Host regional conferences? Create webinars? And what’s the incentive for store associates to effectively learn your lingo? Read More >
Each year, Bicycle Retailer & Industry News, the leading publication for everything in the bike biz, releases its Top 100 and Gold Star Retailers list. The list salutes top retailers nominated by their peers for excellence in categories such as professionalism, sales, community involvement and customer service. Beyond being the best at what they do, these retailers also have one other key attribute in common – 57 of the 58 nominees participate on our 3point5.com platform! To learn more about 3point5.com and how to get your store added to the list of top retailers next year, visit eXperticity.com today.
You’ve already taken the right step in enhancing retail sales education for your brand by partnering with eXperticity – now it’s time to put your 3point5.com site to work. Below are seven easy steps you can start using today to help drive traffic to your site. Add a link to 3point5.com on your website. Placing a link to your 3point5.com site on your retailer-facing or dealer homepage is an easy and effective way to encourage your retailers to register with 3point5.com. Include links to your 3point5.com platform on your social media pages. Facebook, Twitter, LinkedIn and other social Read More >
Looking to increase engagement, drive sales or draw attention to a new product launch? A contest on 3point5.com can help. Here are a few tips for planning your contest: Determine your goal. Are you looking to enhance engagement or sales? Reward top performers? Get feedback from the folks on the sales floor? Pick an audience. Are you targeting one dealer? A group of dealers? A top-20 sales location? Everyone connected to your brand on 3point5.com? Choose a time frame. How long do you want the contest to run? When will your reps be in stores to promote it? What Read More >
April 4, 2013 – 3:00 am | Best Practices, Engagement, Member Experiences, Retail Insights, Team/Member Engagement 0 Comments
Back in my newspaper journalism days, I was taught to pay close attention to how the words actually looked on the page. Turns out readers tend to zone out when faced with similarly sized paragraphs, so writers are taught to vary their cadence – a longer sentence here, a shorter, punchier one there – add in a graphic “explainer,” or divide copy into more easily digestible chunks using a series of punchy sub-headlines. In constructing retail sales training sites, eXperticity leverages the same concept in a broader sense. The result: Our clients take full advantage of the different ways the Read More >
February 6, 2013 – 3:00 am | Best Practices, Industry Trends, Product Knowledge, Retail Insights 1 Comment
How can retailers and brands better drive sales of products on retail sales floors? This is a key question that retailers and brands ask themselves each day. Especially with the impact of showrooming and e-commerce on physical store sales. One way to improve physical store sales is to provide sales associates with product knowledge. According to research conducted by Marshall Fisher of the Wharton School at the University of Pennsylvania, “employee knowledge and customer perception of product availability have by far the strongest impact on customers’ overall store visit satisfaction rating.” Additionally, Fisher states that “the overwhelming importance of sales Read More >
When Earth Brands underwent a rebrand, Dave Aznavorian, VP of Marketing, used eXperticity to help him get the message out quickly and in a targeted way. The result? Dave says that “no account has been successful without 3point5.com.” Earth Brands: Key to Success from eXperticity on Vimeo.
Quality coaching and education for retail sales associates is essential to increase product sales. Here is a recent training video for a home furnishing and decor retailer that has the right intention, but could probably be improved. Outside of pure entertainment value, this video does drill home an important point — the power of connecting with the customer. Through appropriate (and higher quality) education, retail associates become equipped with influential knowledge and corresponding confidence to help consumers understand their purchasing options. Through eXperticity’s 3point5.com platform, product companies connect directly with sales associates from thousands of retailers to instill product expertise Read More >
As you may know, eXpertScore objectively measures and ranks each product expert’s knowledge and influence — allowing experts to share their scores with consumers, brands, and retailers — to be recognized and rewarded for their expertise. We’ve gotten some great feedback about eXpertScore from our experts that provides some ideas for leveraging it: We have contests with employees to see who has highest scores. It is a very efficient way to track pro staff members. It provides a quick and easy way to observe your progress as you take training. I can compare myself against my co-workers. Like a friendly Read More >
August 8, 2012 – 6:18 am | Customer Experiences, Engagement, Product Knowledge, Retail Insights 0 Comments
Now that the 2012 Outdoor Retailer Show is fading into a hazy memory of kayak bartering, goat-headed Icebreaker men, and overindulgence on free Clif-Blox energy cubes, it would seem prudent to explore the true value of this unique, bi-annual event. Although the convention itself grows (some would say out-grows) every year, the core of what makes it one of the industry’s more valuable experiences for new and established brands alike stays the same. These basic core components include: Demonstration, Introduction, Explanation & Evaluation. Since OR is over, you might be asking “What now?” Ah, well, glad you asked, because I Read More >