Back in my newspaper journalism days, I was taught to pay close attention to how the words actually looked on the page. Turns out readers tend to zone out when faced with similarly sized paragraphs, so writers are taught to vary their cadence – a longer sentence here, a shorter, punchier one there – add in a graphic “explainer,” or divide copy into more easily digestible chunks using a series of punchy sub-headlines. In constructing retail sales training sites, eXperticity leverages the same concept in a broader sense. The result: Our clients take full advantage of the different ways the Read More >
Topics: Engagement
Build a Better Web Story: Strengthen Brand Connections to the Sales Floor
April 4, 2013 – 3:00 am | Best Practices, Engagement, Member Experiences, Retail Insights, Team/Member Engagement 
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Can’t Touch This: Personal Service Truly Matters
January 31, 2013 – 3:00 am | Customer Experiences, Engagement, Product Knowledge, Retail Insights 1 Comment
As the author of many bike training sites on 3point5.com, I am exposed regularly to a drool-inducing peloton of the latest, greatest cycling technologies, accessories and product lines. Yet when it comes time to purchase — whether it be extra tubes, cleats or Christmas presents — I’m willing to drive 9.46 miles across Salt Lake City to Millcreek Bicycles, where I bought my beloved Seven (Duo 29er) and Gunnar (Roadie) bikes. No, I can’t get a better price, and they don’t always have exactly the product I need (and it’s true that I’m often there anyway getting my bikes serviced by trusted Read More >
Education is Key for Health and Nutrition Product Companies
January 3, 2013 – 3:00 am | Engagement, Industry Trends, Product Knowledge 0 Comments
Health and nutrition product companies know all too well that a healthy body is a happy body. And that’s why several manufacturers — including Nordic Naturals, Amazing Grass and Vega — recently teamed up with eXperticity to improve education for retail staff and develop more happy and healthy consumers. In a recent article from NewHope 360, ReNew Life Formulas President Brenda Watson said one of the best ways natural products retailers can serve their consumers is to “Make sure employees are well-educated and that learning about products is ongoing; constant training is important because retail staff turnover tends to Read More >
Let’s Connect with the Customer and Make the Sale
December 21, 2012 – 3:30 am | Engagement, Product Knowledge, Retail Insights 0 Comments
Quality coaching and education for retail sales associates is essential to increase product sales. Here is a recent training video for a home furnishing and decor retailer that has the right intention, but could probably be improved. Outside of pure entertainment value, this video does drill home an important point — the power of connecting with the customer. Through appropriate (and higher quality) education, retail associates become equipped with influential knowledge and corresponding confidence to help consumers understand their purchasing options. Through eXperticity’s 3point5.com platform, product companies connect directly with sales associates from thousands of retailers to instill product expertise Read More >
Experts Have Better Relationships
December 3, 2012 – 8:52 am | Engagement, Member Experiences, Retail Insights 0 Comments
It sounds crazy but it’s true. Experts have better relationships than the rest of us. How can this be? Here’s a hint: I’m not talking about social relationships. I’m talking about knowledge relationships. Regardless of their social skills, experts make more meaningful connections between the bits of knowledge in their brains. As they master their domain, experts organize knowledge in more meaningful ways. Part of an expert’s ability to classify information is linked to their ability to recognize meaningful patterns. For example, expert chess players can take one glance at a chessboard and replicate the exact positions of 15 or Read More >
Revved Up on SEMA!
November 16, 2012 – 7:07 am | Engagement, Industry Trends, Product Knowledge 0 Comments
Every year members of the Specialty Equipment Market Association (SEMA) put on an incredible display of automotive innovations, from tools and parts to paints and polishes – represented by businesses large and small. Only your imagination and sense of direction will limit what you can find at SEMA. It’s not often that you’re given an opportunity to spend four solid days experiencing – first hand – your dream world. As you can probably tell, I’m a car guy. More than that, I’m a guy who loves everything about what makes cars come to life. Since I’m a Jeeper and am Read More >
Off to a Strong Start
November 5, 2012 – 9:28 am | Customer Spotlights, Engagement 0 Comments
HPR Ammunition recently launched with ProMotive.com and was kind enough to send us a picture of their first order…and this is only the half of it! The company shipped double what you see here in just their first orders! Thanks to HPR Ammunition for sharing, and welcome to the ProMotive.com family!
What’s Under Your Hood?
October 22, 2012 – 10:47 am | Customer Experiences, Engagement, Product Knowledge 0 Comments
We don’t throw a lot of contests around here, so when we do, we do them right. In anticipation of the SEMA / AAPEX tradeshows, we are challenging the aftermarket auto market to show us their product pitch/demo for a chance to win one of eight fabulous prizes, including: Three 3point5.com trainings valued at $50,000 each Five ProMotive.com stores valued at $20,000 each Both versions of these high-value prizes are customized to the brand and free to them for a year. The contest itself is really simple – brands upload a video and encourage their communities to vote. The top-8 Read More >
Cultivating the Right Retail Employee is Crucial to Your Business
September 27, 2012 – 9:16 am | Customer Experiences, Engagement, Product Knowledge, Retail Insights 0 Comments
Great customer service may be more important than ever considering today’s abundance of consumer choices. Why is it then that more than half of North American shoppers do not feel that retail employees are genuinely interested in serving them? To learn more about shoppers’ feedback on retail staff and tips for hiring better employees, check out this infographic.
Entice Retail Customers With Expertise
September 12, 2012 – 6:30 am | Customer Experiences, Engagement, Industry Trends, Product Knowledge, Retail Insights 0 Comments
Brick and mortar retailers constantly must consider new ways to be dynamic and unique as consumer market trends favor eCommerce. Think of how Amazon.com has changed consumer expectations: Find practically anything you’re looking to purchase, at the lowest prices, and you shop from your living room. Why would anyone want to drive to the store? A recent article from RetailCustomerExperience.com states, “Bricks and mortar retailers have to be shaking their heads. Just when they think that they’ve stemmed the tide on one challenge, the standard moves higher. It’s just that the levels of service and consumer expectations are changing so fast it Read More >
