You’ve already taken the right step in enhancing retail sales education for your brand by partnering with eXperticity – now it’s time to put your 3point5.com site to work. Below are seven easy steps you can start using today to help drive traffic to your site. Add a link to 3point5.com on your website. Placing a link to your 3point5.com site on your retailer-facing or dealer homepage is an easy and effective way to encourage your retailers to register with 3point5.com. Include links to your 3point5.com platform on your social media pages. Facebook, Twitter, LinkedIn and other social Read More >
Topics: Best Practices
7 Easy and Effective Ways to Promote Your 3point5.com Platform
April 23, 2013 – 3:00 am | Best Practices, Product Knowledge, Team/Member Engagement 
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Build a Better Web Story: Strengthen Brand Connections to the Sales Floor
April 4, 2013 – 3:00 am | Best Practices, Engagement, Member Experiences, Retail Insights, Team/Member Engagement 0 Comments
Back in my newspaper journalism days, I was taught to pay close attention to how the words actually looked on the page. Turns out readers tend to zone out when faced with similarly sized paragraphs, so writers are taught to vary their cadence – a longer sentence here, a shorter, punchier one there – add in a graphic “explainer,” or divide copy into more easily digestible chunks using a series of punchy sub-headlines. In constructing retail sales training sites, eXperticity leverages the same concept in a broader sense. The result: Our clients take full advantage of the different ways the Read More >
J.D. Power Survey:
Knowledgeable Staff is Key Driver in Customer Satisfaction
March 27, 2013 – 9:00 am | Best Practices, Industry Trends, Product Knowledge 0 Comments
J.D. Power and Associates recently released their 2013 Sporting Goods Retailer Satisfaction Report. They found (once again) that a courteous and knowledgeable sales staff is the key driver of customer satisfaction. Congratulations to our friends at Cabela’s and REI, who received the highest marks in staff knowledge, courtesy, availability, and speed of checkout! We also salute our friends at retailers throughout the world who are working hard to improve every customer’s buying experience. There is no substitute for truly helpful product knowledge.
Your Very Own Super Squad:
The Professional Services Team
March 13, 2013 – 5:06 pm | Best Practices, Product Knowledge 0 Comments
“So what does eXperticity do?” I’m often asked (and surprised at how adept people are at pronouncing the uppercase “x”). It’s a question with a simple answer — eXperticity builds and rewards expertise. But a more important question, and one with a far more complicated answer, may be, “How does eXperticity do it?” To answer that question I could talk about planning, platform innovation, content generation, script writing, edu-games, e-learning, asset manipulation or a hundred other things that go into an eXperticity training experience; instead, I’ll mention only two words: Professional Services. Clients are often amazed at how little effort Read More >
Where Did You Get That?
February 28, 2013 – 3:00 am | Best Practices, Industry Trends, Product Knowledge 0 Comments
At one time or another, most of us have asked the question: Where did you get that? Our friends, coworkers or family members may be sporting a jacket, moisturizer, helmet, bag or wicking layer we like and want to know more about it. This is a common conversation for those of us who are frequent shoppers, gear junkies or keen on the latest technologies. By wearing a product and discussing it with others, familiarity with and affinity for your brand increases. This is especially valuable when your advocates are industry influencers or retail associates tasked with selling your product on Read More >
5 Signs You Should Seek a
Product Expert
February 26, 2013 – 3:00 am | Best Practices, Customer Experiences, Product Knowledge 0 Comments
When was the last time you bought something you later regretted? Perhaps you asked for advice from your friends. Or maybe you made your decision on your own after reading a few reviews. In any case, you ended up with the wrong product because you did not discover an important fact until it was too late. If only you had expert guidance before you made your purchase. Getting the right information takes time and energy. Not all purchases are worth the effort. But here are five clues to help you decide when to seek advice from a product expert: The Read More >
Macy’s Demonstrates the Power of Expert Salespeople
February 14, 2013 – 6:00 am | Best Practices, Customer Experiences, Product Knowledge, Retail Insights 0 Comments
Despite an inherently challenging fourth quarter for retailers that included the effects of Hurricane Sandy and unease over the pending fiscal cliff, some chains still moved profits upward. One of those was Macy’s, which exceeded expectations by posting a 5.5 percent increase in sales. Here’s how the retailer pulled it off. In a recent article from Businessweek, Macy’s attributes its success to the store’s associates, who have benefited from additional training and new mobile technology that has improved the in-store experience for shoppers. Cheryl Berinato, Macy’s director of consumer insights and strategy, echoed the importance of the in-store shopping experience Read More >
eXperticity: Powered by
Refined Sugar
February 8, 2013 – 3:00 am | Best Practices, Team/Member Engagement 0 Comments
Most company gossip happens around the water cooler — but not at eXperticity. Our gathering place is the candy station. Thanks to Jena, our super organized office manager, the candy station is always stocked with candy and treats to keep our energy levels on a constant high throughout the day. No matter what you are craving — from gummy bears to animal cookies to M&M’s of all varieties — both employees and visitors alike can find something delicious. What do you have at your office to boost employee morale and keep the energy going? Read More >
Sales Associate Knowledge Increases Sales
February 6, 2013 – 3:00 am | Best Practices, Industry Trends, Product Knowledge, Retail Insights 1 Comment
How can retailers and brands better drive sales of products on retail sales floors? This is a key question that retailers and brands ask themselves each day. Especially with the impact of showrooming and e-commerce on physical store sales. One way to improve physical store sales is to provide sales associates with product knowledge. According to research conducted by Marshall Fisher of the Wharton School at the University of Pennsylvania, “employee knowledge and customer perception of product availability have by far the strongest impact on customers’ overall store visit satisfaction rating.” Additionally, Fisher states that “the overwhelming importance of sales Read More >
The Power of Experts
January 17, 2013 – 3:00 am | Best Practices, Customer Experiences, Product Knowledge 2 Comments
“Five bucks plus free shipping? I’m sold,” I said to nobody in particular as I finished scrolling through a digital waterfall of product thumbnails. The item itself, a cable splitter to route a TV signal into two separate rooms, was a fairly mundane piece of technological bric-a-brac that seemed easy enough to install. And — best of all — I didn’t have to wait for the cable company to come to my house, an activity that ranks up there with invasive surgery, listening to a friend recount a dream, and/or passing kidney stones. So off my mouse raced to the Read More >
