Brick and mortar stores a thing of the past? Not so, says the running industry; not so, says eXperticity. Real value exists for consumers from receiving expert advice from knowledgeable sales staff. Informed sales experts and industry experts are the fundamental core of eXperticity and the services it offers to over 400 manufacturers, thousands of retailers, and thousands of organizations. After all, expert influencers are responsible for driving a substantial percentage of manufacturers’ consumer sales. eXperticity CEO Tom Stockham recently wrote about the two core questions that are asked when trying to make a purchase. The first question: What to Read More >
Amy Joffee
Marketing Team Outreach Manager
Born and raised on a small ranch in southeastern Idaho, Amy developed a love for anything and everything outdoors, and followed those interests to the mountains of Logan, Utah. Between rock climbing, skiing, kayaking, and climbing, she earned a B.A. from Utah State University. She began in outdoor retail as a sales associate and buyer, then worked for a major ski and outdoor apparel manufacturer. Amy learned about eXperticity during her early career, and frequently used its services to learn about various products. She eventually applied for a position in Member Services. In her current position, she attracts and engages new audiences and organizations in the triathlon, fitness, and automotive industries. Amy continues to enjoy outdoor life, especially running, biking, rafting, and skiing. She’s also an avid reader, a fantastic cook and a traveler. She has an eXpert score of 116.
The Sales Experience: Brick & Mortar vs. Online
July 19, 2012 – 6:05 am | Customer Experiences, Product Knowledge, Retail Insights 
1 Comment
The Power of ProMotive Experts
June 21, 2012 – 6:00 am | Engagement, Product Knowledge, Team/Member Engagement 0 Comments
Just how “expert” are ProMotive experts? Our audience base on ProMotive.com has been strategically sought after and aggregated based on recommendations from manufacturers like you. We ask our manufacturer clients: “Who are your experts? Who are the professional influencers that you would like to have using your product and recommending it to others?” The experts that are important to you are important to us. Only eight to 10 percent of consumers actually are influential experts, sharing common attributes of trust and competence. These experts typically generate three times more word-of-mouth messages than non-influentials, and each message has four times more Read More >
Harnessing the Iron Will (and Expertise) of Triathletes
April 19, 2012 – 7:00 am | Product Knowledge, Team/Member Engagement 0 Comments
Triathlon is one of the fastest growing athletic events in the world, and professional or elite triathletes offer some of the best product exposure in the athletic event industry. There are thousands of triathlons across the U.S. every year – over 3,500 sanctioned by USA Triathlon alone. An estimated 2.3 million unique individuals completed a triathlon in 2010, representing 55 percent growth in one year, according to a recent report from the Sporting Goods Manufacturers Association (SGMA). As multisport continues to grow, the Professional Triathlete audience on ProMotive.com will grow as well, along with other endurance athletic events such as Read More >
