Don’t you wish you could find more retail product experts — knowledgeable, authentic, helpful experts? When you’re thinking about buying something they know a lot about the latest products in a category, help you think about the right ones for your needs, push you to think more broadly about your alternatives, and know how to frame a great value proposition. Stores that employ experts are the places you want to shop. When you buy something because of what an expert said you’re happier; more confident. And because experts know a lot about what you’re going to do with what you’re Read More >
Tom Stockham
Chief Executive Officer
Tom has led several industry-defining companies since the early ‘90’s. He served as CEO of Ancestry.com (ACOM), helping to make it one of the Internet’s largest and most successful consumer subscription businesses; President of Ticketmaster.com (LYV), overseeing the company’s transition to an online ticketing company; General Manager of one of the original Citysearch local guide markets (IACI), and President/Founder of Sonic Innovations (OTIX), the pioneer of advanced digital signal processing hearing aids. He is an independent investor and advisor to Internet companies, and serves on the boards of companies whose products range from local media to dating and foreign exchange trading services. Tom holds an M.B.A. from Stanford University and a B.A. from Dartmouth College.
The Impact of Experts on Sales
November 20, 2012 – 8:12 am | Best Practices, Team/Member Engagement 
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Betting on eXperticity’s Omni-Channel Influence
June 14, 2012 – 6:00 am | Best Practices, Engagement, Industry Trends, Retail Insights 1 Comment
In New York City last week, I had the opportunity to outline eXperticity’s rapidly expanding value before the newest generation of technology vendors and investors at the Citi/Bain Capital Ventures Advanced Retail Technology Conference. Our story was well received. The reason seems clear. As consumers, we’ve all been frustrated by inadequate information when debating a product purchase. eXperticity was launched to fill that void by enhancing the expertise of both retail salespeople and industry advocates to meaningfully improve the buying experience for everyone involved. This notion of improving the “Omni-Channel” buying experience — before, at and after the moment of sale Read More >
eXperticity Celebrates One Million Orders
June 11, 2012 – 6:00 am | Customer Experiences, Customer Spotlights, Engagement, Member Experiences, Retail Insights 1 Comment
One million. Viral videos notch that many views. Prominent brands celebrate that many Facebook fans. That many spectators braved bad weather during the Queen’s Diamond Jubilee. This week eXperticity celebrated its one millionth order – a monumental milestone. With an average of more than two and a half products per order it means our 3point5.com and ProMotive.com experts are building their expertise through first-hand experience with more than 2.5 million products: a lot of improved product knowledge which, in turn, means more helpful, more authentic, trusted experts helping to create better consumer buying experience every day. It seems appropriate that Read More >
Consumers have two core questions. The second is: “How much does it cost?”
March 8, 2012 – 6:00 am | Best Practices, Customer Experiences, Product Knowledge, Retail Insights 3 Comments
Companies that have addressed this second question well over the past twenty years have received a lot of attention, whether they’re efficient retailers (Amazon or Wal-Mart) or exciting infrastructure companies (Kiva Systems) or price-focused services (price comparison apps or “private” sale services). However, the first and more important consumer question is: “What should I buy?” The brands and retailers that will thrive in the coming decades are going to focus on engaging and delighting customers with more helpful answers to the first question while their competitors are still looking for answers to the second. At eXperticity, we help innovative brands Read More >
