eXpert Sauce - The eXperticity blog

Meet Your Account Manager:
Jessica Morris

May 21, 2013 – 3:00 am | News & Events 0 Comments

Q. Tell us about yourself in a tweet! (140 characters or less) A. Grew up in Australia, live in the city with my husband and two new kittens, spend most of my time cycling or thinking about it, love to cook and eat good food. Q. What is one of your favorite things to do in Salt Lake City? A. Mountain bike on our world-class trails and race cross. Q. Why did you decide to join the eXperticity team, and what are you most excited about at eXperticity? A. I used 3point5.com as a part of a structured training program Read More >

When It Comes to Retail Sales Education You Have Options

May 14, 2013 – 3:00 am | Product Knowledge, Retail Insights 0 Comments

Both manufacturers and retailers benefit from a well-trained retail staff. A thoughtful conversation between a customer and a retail sales professional improves client satisfaction, increases sales and creates both brand and retail loyalty. So how do manufacturers help ensure that in-store conversations effectively position the strengths of their product line? Most brands invest in training programs to provide retail sales teams with specific product knowledge. Of course, there are many decisions to make as you implement training. Should you add more brand reps? Host regional conferences? Create webinars? And what’s the incentive for store associates to effectively learn your lingo? Read More >

How to Provide Unforgettable Customer Service

May 9, 2013 – 3:00 am | Customer Experiences, Industry Trends, Retail Insights 0 Comments

Your chances of selling a product or service to a new customer are 1 in 16. Selling to a current customer increases your odds dramatically – 1 in 2. And if that customer is a happy customer, they will not only purchase more, they will tell others to purchase from you as well. The key driver to all of it – great customer service. This infographic, courtesy of the National Business Research Institute, highlights the importance of customer service as well as tips for retailers to provide an “unforgettable customer service” experience. [Click to enlarge.]

Survey Results: Store Associates Share Knowledge On and Off the Sales Floor

May 7, 2013 – 3:00 am | Industry Trends, Product Knowledge, Retail Insights 0 Comments

eXperticity recently commissioned a study to learn more about the people we work with every day − retail sales professionals. Here are some key takeaways: They like their jobs. Over 32% of the store associates polled plan on staying in retail sales over 10 years and 35% plan on staying at least 1-4 years. It’s not just about making more money as many sales associates don’t earn commission. They want to learn more to help make their lives more enriching as 90% are using their product knowledge at least weekly for personal use. Their product knowledge helps sell more on Read More >

What do the country’s top bike retailers have in common?

April 30, 2013 – 3:00 am | News & Events, Product Knowledge, Retail Insights 0 Comments

Each year, Bicycle Retailer & Industry News, the leading publication for everything in the bike biz, releases its Top 100 and Gold Star Retailers list. The list salutes top retailers nominated by their peers for excellence in categories such as professionalism, sales, community involvement and customer service. Beyond being the best at what they do, these retailers also have one other key attribute in common – 57 of the 58 nominees participate on our 3point5.com platform! To learn more about 3point5.com and how to get your store added to the list of top retailers next year, visit eXperticity.com today.

The Good, the Bad and the Ugly: The Impact of Customer Service

April 25, 2013 – 3:00 am | Customer Experiences, Retail Insights 0 Comments

We all know that customer service — good or bad — will have a lasting effect. Take a look at this infographic to read the latest stats on the impact of the customer experience. [Click image to enlarge.]

7 Easy and Effective Ways to Promote Your 3point5.com Platform

April 23, 2013 – 3:00 am | Best Practices, Product Knowledge, Team/Member Engagement 0 Comments

You’ve already taken the right step in enhancing retail sales education for your brand by partnering with eXperticity – now it’s time to put your 3point5.com site to work. Below are seven easy steps you can start using today to help drive traffic to your site. Add a link to 3point5.com on your website. Placing a link to your 3point5.com site on your retailer-facing or dealer homepage is an easy and effective way to encourage your retailers to register with 3point5.com. Include links to your 3point5.com platform on your social media pages. Facebook, Twitter, LinkedIn and other social Read More >

Meet Your Account Manager:
David Dance

April 12, 2013 – 3:00 am | News & Events 0 Comments

Q. Tell us about yourself in a tweet! (140 characters or less) A. Happy husband, proud dad, hack golfer, mediocre account manager, MBA grad, movie buff, meat & potatoes American. Q. What is one of your favorite things to do in Salt Lake City? A. Play a round of golf. Q. Why did you decide to join the eXperticity team, and what are you most excited about at eXperticity? A. I was excited about the ability to work for a growing company and to build relationships with some large, well-respected manufacturers. Q. Do you have any interesting hobbies? A. Read More >

Six Steps to Creating a Successful Contest with 3point5.com

April 9, 2013 – 3:00 am | Member Experiences, Team/Member Engagement 0 Comments

Looking to increase engagement, drive sales or draw attention to a new product launch? A contest on 3point5.com can help. Here are a few tips for planning your contest: Determine your goal. Are you looking to enhance engagement or sales? Reward top performers? Get feedback from the folks on the sales floor? Pick an audience. Are you targeting one dealer? A group of dealers? A top-20 sales location? Everyone connected to your brand on 3point5.com? Choose a time frame. How long do you want the contest to run? When will your reps be in stores to promote it? What Read More >

Build a Better Web Story: Strengthen Brand Connections to the Sales Floor

April 4, 2013 – 3:00 am | Best Practices, Engagement, Member Experiences, Retail Insights, Team/Member Engagement 0 Comments

Back in my newspaper journalism days, I was taught to pay close attention to how the words actually looked on the page. Turns out readers tend to zone out when faced with similarly sized paragraphs, so writers are taught to vary their cadence – a longer sentence here, a shorter, punchier one there – add in a graphic “explainer,” or divide copy into more easily digestible chunks using a series of punchy sub-headlines. In constructing retail sales training sites, eXperticity leverages the same concept in a broader sense. The result: Our clients take full advantage of the different ways the Read More >

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